Art Spirit Tattoo Studio
Art Spirit Tattoo Studio, a newly established studio in Chicago, is committed to transforming tattoos into an extension of each customer's unique story.
The challenge at hand was to design and build a website from 0 to 1, focusing on attracting online traffic, showcasing studio information, setting up online shop, and enabling customers to make appointments seamlessly. Additionally, the client sought a website building platform that would be easily manageable in the future, even for non-professionals.
The outcome of this project involved creating a website that generates user’s curiosity about the studio, strategically placing compelling call-to-action buttons to attract and facilitate convenient appointment bookings. Furthermore, extensive research was conducted to identify website building platform suitable for non-experts. The end result is a professionally designed website that not only captivates visitors but also empowers the client to maintain and update it effortlessly in the future.
ROLE
UX/UI Designer
Usability Researcher
Website Developer
TOOLS
Pen and Paper (Sketching)
Figma (Prototype)
GoDaddy (Website Builder)
PLATFORM
Desktop
Mobile
Process
Discover, Define, Develop, Deliver
Define
Understand the goals and objectives of the tattoo studio
Identify the target audience and their needs
Define the key features and functionalities required for the website
Research
Conduct user research to gain insights into the preferences, behaviors, and expectations of the target audience
Analyze competitors' websites and identify industry best practices
Gather information about the studio's branding, visual style, and unique selling points
Ideate
Brainstorm and generate ideas for the website's structure, layout, and content organization
Create user personas to understand the different user types and their goals
Sketch out initial wireframes and user flows to visualize the website's structure and navigation
Design
Create high-fidelity mockups that incorporate the studio's branding and visual style
Design intuitive and visually appealing interfaces that enhance the user experience
Ensure the website is responsive and optimized for various devices
Consider accessibility principles to make the website inclusive for all users
Launch
Develop the website on the chosen platform
Conduct thorough testing to ensure all functionalities are working properly
Continuously improve the website based on user and client feedback.
Define
Conducted client interview to determine website goals:
Enable Online Booking: Implement a user-friendly and convenient online booking system that allows clients to easily schedule appointments with their preferred artists. This objective aims to streamline the booking process, improve customer satisfaction, and reduce administrative overhead.
Showcase Portfolio: Display a comprehensive and visually appealing portfolio of the tattoo artists' previous work, showcasing their skills, artistic styles, and range of designs. This objective aims to attract and engage potential clients by demonstrating the studio's expertise and creativity.
Add Online Shopping: Expand the website functionality by integrating an online shop where clients can browse and purchase merchandise related to the tattoo studio, such as clothing, accessories, or artwork. This objective aims to provide an additional revenue stream and enhance the overall customer experience by offering unique and branded products.
Research
User Research
According to recent data from Gitnux (Tattoo Statistics and Trends in 2023, 2023), tattoos have experienced a surge in popularity. It is estimated that approximately 30% of the U.S. population now has at least one tattoo. Interestingly, women are slightly more likely to have tattoos compared to men, with a reported prevalence of 31% among women and 27% among men. Additionally, individuals between the ages of 18 and 29 are the most likely to have tattoos, with a prevalence rate of 38%. This data highlights the growing acceptance and appeal of tattoos in contemporary society.
Competitor Analysis
Conducted competitor analysis on three tattoo shops to evaluate their information architecture, layout, appointment process, tattoo work showcase, and responsive design. Insights gathered to inform the website design process and ensure a standout user experience and visual appeal for the tattoo studio.
Persona
Ideate
Wireframes
Colors
Typography
UI
Design
Desktop
Mobile